Get Better Paint
What makes Benjamin Moore Paint, better Paint?
Benjamin Moore takes these proprietary ingredients and custom formulates them to optimize performance in each product. This process is the key component of our competitive advantage.
Every product is designed to perform—crafted to serve a specific role and deliver specific benefits. It’s the not-so-secret secret behind our extraordinary application properties, durability, and longevity.
Gennex Color Technology
Its what you add to the paint that makes it better.
Color
Benjamin Moore has the paint industries most sought after colors.
Quality & Technology
Benjamin Moore paints are more durable, spread better, require less coats to cover and have superior color retention to its competitors.
Choice
Benjamin Moore manufactures paints that fit different budgets and is available only at independent retailers where service, selection and value are earned and not dictated.
Asthma & Allergy Friendly
Natura by Benjamin Moore is certified asthma and allergy friendly
The Firsts
• The first eggshell interior finish – 1972
• The first Computer Color Matching System – 1982 (now an industry standard)
• The first pearl interior finish – 1988
• EcoSpec®, our low-VOC latex paint
• The first company in the U.S. to introduce a zero VOC* waterborne tinting system to the marketplace: our patented Gennex® Color Technology –2006
And years before the federal government required it, we eliminated lead, formaldehyde and mercury from our paints and met VOC standards.
Benjamin Moore serves Professionals
Painters, Contractors & Facility Managers
Benjamin Moore Paint and the retailers who sell it work hard to serve professionals and keep them on the job
Painters, Contractors & Facility Managers
Benjamin Moore Paint and the retailers who sell it work hard to serve professionals and keep them on the job
Designers & Architects
Who is Benjamin Moore?
When it comes to premium paints and stains Benjamin Moore sets the standard for excellence. Benjamin Moore manufactures its own resins and proprietary Gennex® colorants, which deliver superior performance and application properties in every product. Paired with an incomparable selection of authentic colors, Benjamin Moore products are formulated to help you achieve beautiful, lasting results every time you paint.
Heritage
Benjamin Moore remains committed to the vision of our founder, Benjamin Moore, when he started his paint company in 1883: produce the highest-quality paints and finishes in the industry, and deliver them directly to our customers through a nationwide network of knowledgeable, customer-friendly, independent retail locations.
Reviews
Tips and Resources
How To
Doing it yourself? Get the top step-by-step tips and best practices on painting interior and exterior surfaces in your home to make your next project a success.
Paint Calculator
Before you or your contractor buy paint, find out exactly how much you’ll need.
How To
Doing it yourself? Get the top step-by-step tips and best practices on painting interior and exterior surfaces in your home to make your next project a success.
Paint Calculator
Before you or your contractor buy paint, find out exactly how much you’ll need.
Contractor Rewards
To show our gratitude to our loyal contractors and their businesses, Benjamin Moore offers Contractor Rewards™*, our FREE rewards program.
Open to all contractors, this program awards points for your purchases of Benjamin Moore and its family of brands including paints, stains and specialty coatings.
Once enrolled in Contractor Rewards, your points can be redeemed for valuable merchandise for yourself, employees or your business. In addition, membership gives you access to exclusive offers including sweepstakes giveaways, and bonus points for special product promotions.
