Get Better Paint

Paint or Architectural Coatings come in various forms. Be it a color, sheen, paint and primer in one, commercial or residential, interior or exterior, it can be difficult to discern what paint you should buy for your home, business or job site. Add to that, a gallon of paint can cost as little as $10 or it may approach $80 for what appears to be simply a liquid in a 1 gallon or 5 gallon can that looks pretty similar regardless of the price tag.
 
 
At Get Better Paint we want to set the record straight, inform consumers and tell them why we think Benjamin Moore Paint is better paint.

What makes Benjamin Moore Paint, better Paint?

How is paint made? The better the resins and colorants, the better the paint. Benjamin Moore manufactures its own resins—the binders that make the film and finish of a paint. Benjamin Moore also creates its own colorants, the pigments that give paint its unique color and hiding characteristics.
 

Benjamin Moore takes these proprietary ingredients and custom formulates them to optimize performance in each product. This process is the key component of our competitive advantage. 

Every product is designed to perform—crafted to serve a specific role and deliver specific benefits. It’s the not-so-secret secret behind our extraordinary application properties, durability, and longevity.

Gennex Color Technology

Its what you add to the paint that makes it better.

Color

Benjamin Moore has the paint industries most sought after colors.

Quality & Technology

Benjamin Moore paints are more durable, spread better, require less coats to cover and have superior color retention to its competitors.

Choice

Benjamin Moore manufactures paints that fit different budgets and is available only at independent retailers where service, selection and value are earned and not dictated.

Asthma & Allergy Friendly

Natura by Benjamin Moore is certified asthma and allergy friendly

The Firsts 

• The first eggshell interior finish – 1972
• The first Computer Color Matching System – 1982 (now an industry standard)
• The first pearl interior finish – 1988
• EcoSpec®, our low-VOC latex paint
• The first company in the U.S. to introduce a zero VOC* waterborne tinting system to the marketplace: our patented Gennex® Color Technology –2006

And years before the federal government required it, we eliminated lead, formaldehyde and mercury from our paints and met VOC standards.

Benjamin Moore serves Professionals

Painters, Contractors & Facility Managers

Benjamin Moore Paint and the retailers who sell it work hard to serve professionals and keep them on the job

Painters, Contractors & Facility Managers

Benjamin Moore Paint and the retailers who sell it work hard to serve professionals and keep them on the job

Designers & Architects

Who is Benjamin Moore?

When it comes to premium paints and stains Benjamin Moore sets the standard for excellence. Benjamin Moore manufactures its own resins and proprietary Gennex® colorants, which deliver superior performance and application properties in every product. Paired with an incomparable selection of authentic colors, Benjamin Moore products are formulated to help you achieve beautiful, lasting results every time you paint.

Heritage

Benjamin Moore remains committed to the vision of our founder, Benjamin Moore, when he started his paint company in 1883: produce the highest-quality paints and finishes in the industry, and deliver them directly to our customers through a nationwide network of knowledgeable, customer-friendly, independent retail locations.

How To

Doing it yourself? Get the top step-by-step tips and best practices on painting interior and exterior surfaces in your home to make your next project a success.

Paint Calculator

Before you or your contractor buy paint, find out exactly how much you’ll need.

How To

Doing it yourself? Get the top step-by-step tips and best practices on painting interior and exterior surfaces in your home to make your next project a success.

Paint Calculator

Before you or your contractor buy paint, find out exactly how much you’ll need.

Contractor Rewards

To show our gratitude to our loyal contractors and their businesses, Benjamin Moore offers Contractor Rewards™*, our FREE rewards program.

Open to all contractors, this program awards points for your purchases of Benjamin Moore and its family of brands including paints, stains and specialty coatings.

Once enrolled in Contractor Rewards, your points can be redeemed for valuable merchandise for yourself, employees or your business. In addition, membership gives you access to exclusive offers including sweepstakes giveaways, and bonus points for special product promotions.

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